Strengthening Community Engagement for Sexual and Gender-Based Violence (SGBV) Prevention and Awareness
Strengthening Community Engagement for Sexual and Gender-Based Violence (SGBV) Prevention and Awareness Sexual and Gender-Based Violence (SGBV) remains a significant social, public health, human rights, and development challenge affecting individuals and communities across the world. It includes sexual violence, intimate partner violence, physical and psychological violence, harmful practices, and other forms of abuse rooted in unequal power relations and gender inequality. The World Health Organization (WHO) estimates that approximately one in three women globally have experienced physical and/or sexual violence, most often by an intimate partner (WHO, 2021). These figures demonstrate that SGBV is not only an individual concern but a widespread structural and community-level issue. Governments, civil society organizations, humanitarian actors, and development partners continue to invest in programmes designed to prevent SGBV, strengthen survivor services, and address harmful gender norms. However, sustainable change cannot be achieved through institutional interventions alone. Communities play a central role in shaping attitudes, behaviours, social norms, and responses to violence. Research and global prevention frameworks increasingly emphasize the importance of addressing social norms, gender inequality, and relationship dynamics as part of comprehensive violence prevention (WHO, 2019). This makes community awareness and meaningful community engagement essential components of effective SGBV prevention. However, raising awareness involves much more than distributing information. Posters, radio programmes, social media campaigns, community meetings, and training sessions can increase knowledge, but knowledge alone does not necessarily result in changes in attitudes or behaviour. Effective engagement requires communities to participate in identifying problems, discussing harmful norms, developing solutions, and creating environments where survivors can access support safely. At Bodmando Consulting Group, we recognize that meaningful SGBV prevention requires approaches that are participatory, context-sensitive, inclusive, survivor-centred, and grounded in evidence. Effective community engagement can help organizations move beyond awareness-raising toward sustained changes in knowledge, attitudes, behaviours, and social norms. Bodmando Insights Why Community Awareness Matters in SGBV Prevention SGBV does not occur in isolation. It is influenced by the social, cultural, economic, and institutional environments in which people live. Community beliefs about gender roles, relationships, sexuality, power, and acceptable behaviour can either contribute to the normalization of violence or support its prevention. The WHO’s RESPECT Women framework identifies gender inequality, harmful social norms, and unequal power relations among the factors that contribute to violence against women (WHO, 2019). In some communities, violence may be regarded as a private family matter rather than a human rights and protection concern. Survivors may experience stigma, victim-blaming, discrimination, or pressure to remain silent. These attitudes can discourage survivors from seeking help and may allow perpetrators to avoid accountability. UN Women (2021) notes that stigma, fear, and barriers to services can contribute to underreporting and prevent women and girls from accessing support. Community awareness can help challenge these attitudes by creating opportunities for people to understand what constitutes SGBV, recognize harmful behaviours, understand survivors’ rights, and learn where appropriate support is available. However, awareness activities need to be carefully designed. Messages that are overly general, culturally inappropriate, or disconnected from people’s everyday experiences may have limited impact. Effective communication should encourage reflection rather than simply provide information. Community members should be able to discuss how harmful norms affect individuals and families, explore the consequences of violence, and consider what they can do to prevent it. The WHO (2019) emphasizes that effective prevention should address underlying risk factors rather than focusing exclusively on awareness of violence itself. We can only fight it with deep-rooted and sustained efforts by governments, communities and individuals to change harmful attitudes. Dr. Tedros Adhanom Ghebreyesus, WHO Bodmando Insights Moving Beyond Awareness to Meaningful Engagement One of the challenges in SGBV programming is the assumption that awareness automatically leads to behavioural change. A person may know that violence is harmful and understand that survivors have rights, while harmful attitudes and behaviours continue within the same community. This demonstrates the difference between awareness and engagement. Awareness focuses on ensuring that people receive and understand information. Engagement goes further by creating opportunities for people to participate in dialogue, question assumptions, share perspectives, identify barriers, and contribute to solutions. UNFPA (2023) emphasizes the importance of engaging communities and working with different groups to challenge harmful gender norms and promote prevention. Meaningful engagement therefore requires two-way communication. Communities should have opportunities to discuss issues that affect them rather than simply receiving messages from external organizations. Community dialogues, peer groups, youth discussions, women’s groups, men’s engagement initiatives, religious and cultural leader forums, radio programmes, and participatory workshops can create spaces for these conversations. However, participation must also be meaningful. Simply inviting community members to attend an awareness event does not necessarily constitute engagement. Communities should have opportunities to influence programme priorities, approaches, messages, and solutions where appropriate. Participatory approaches can increase relevance and ownership because they allow communities to contribute their knowledge and perspectives to programme design (UNFPA, 2023). Bodmando Insights Engaging Community Leaders as Champions for Change Community leaders can have significant influence over attitudes, behaviours, and social norms. Traditional leaders, religious leaders, local government representatives, teachers, health workers, youth leaders, and other respected community figures can play important roles in shaping conversations around SGBV. However, engaging leaders should go beyond inviting them to attend awareness events. Leaders need opportunities to understand the causes and consequences of SGBV, examine harmful norms, understand referral pathways, and identify how they can use their influence responsibly. When respected leaders publicly reject violence, challenge victim-blaming, encourage survivors to seek support, and promote respectful relationships, they can contribute to changing community attitudes. Their involvement can also help create more supportive environments for survivors. The WHO (2019) identifies community and relationship-level interventions as important components of comprehensive violence prevention. At the same time, organizations should not assume that all community leaders automatically have the knowledge or attitudes required to support SGBV prevention. Capacity strengthening is therefore essential. Leaders should understand survivor-centred principles, confidentiality, safeguarding, and appropriate referral mechanisms. Poorly handled disclosures can expose survivors to additional stigma, retaliation, or harm. Community leaders therefore need clear guidance on what they should and should not